Edgy Entrepreneur teaches business owners how to build online brand visibility and equity, as well as increase their customer base through online marketing and business development. We assist clients in building interactive campaigns that include market analysis, social media and other types of online marketing strategies and methods for measuring campaign effectiveness. We also offer SEO/SMO services and web copy development to ensure our clients get the respect from search engines that they deserve.
It seems as if everyone is talking about "social media" these days. And while social media platforms can be helpful for sharing brand messages and cultivating relationships, they can also end up as a colossal waste of time. This primarily occurs when a business owner considers the various sites to be an end in and of themselves, rather than a channel through which information flows.
In addition, different platforms appeal to different target markets, have different cultures, different growth factors. Combine the variables of the platforms themselves with the fact that humanity is nothing but one giant variable and the words "moving target" take on a whole new meaning.
Getting the basics can literally mean the difference between long hours of frustration and little benefit vs. productivity and connectivity. We offer four training options to help you get started. If you don't find something you like here, just drop us a line and we will happily discuss options with you.
We offer three standard training packages, a research option, and a project-based bidding option.
- Just Getting Started: This training package is a 1 month introduction to social media marketing. Over the course of 4, 2 hour sessions (with assigned homework) we will teach you the basic information about top social media platforms, engagement and basic monitoring. The sessions will be taught virtually. If you are in need of in person training outside of the Portland, OR area, please contact me for more information. The cost of this package is $1000.
- SEO/SMO: This is not your mother's SEO...if your mother had SEO, that is. This is the new, social media friendly version of search engine optimization. We build out a language to use on your home site, as well as any social media platforms where you establish a presence. The cost of this service is affected by the size of the job, the fee can range from $400-$750.
- Online Campaign Research and Recommendations: We work with your company to create a research and recommendations package that can include online competitive analysis, market research, target market identification, identification of "best fit" social media platforms, effective engagement strategies, and strategies for measuring results. The length of time for these sessions will vary. Generally, these will be taught virtually. If you are in need of in person training outside of the Portland area, please contact me for more information. This is a project-based fee.
- We Want More: This training package is fully loaded with information online brand research, identifying target markets, basic SEO and SMO, campaign development, identification and utilization of social media platforms, engagement strategies, metrics, analysis and implementation of feedback. These sessions are taught over the course of 3 months in 2 hour blocks, once a week. Generally, these will be taught virtually. If you are in need of in person training outside of the Portland area, please contact me for more information. The cost of this package is $6,000.
Give us a call at 503 412 9837 or email at jeanann@edgybiz.com if you are interested in a package option or would like to talk about a project-based bid...we look forward to connecting!
